A little while ago now I was reading the Sunday supplements at home whilst huddled in a furry blanket with a builders tea, served in a marvellous piece of Emma Bridgewater, when I happened upon an article about a blog called The Uniform Project http://theuniformprojectblog.com/. A nice and well intentioned young lady in NYC vowed to wear the same dress everyday for a year as 'an exercise in sustainable fashion'. Sheena Matheiken has designed a dress, and styled it in 365 different ways over the course of the year to raise awareness of the way that the modern woman consumes but also to raise money to help send children in India to school. She has been hugely successful with a blog which has achieved international notoriety and widespread acclaim.
It was this blog that got me thinking. It's commitment to sustainable fashion was intriguing and indeed commendable....I confess to breaking out in a bit of a cold, goosepimply stress rash when I imagined wearing the same thing for a year. And then I stopped and wondered why.
Why did I feel stressed at the idea of wearing the same thing everyday? Surely, Im not that shallow???? Or am I? What is it about modern day consumerism that has young women, just like me, convinced that the world will come to a cataclysmic end if we cannot purchase new shoes? Why have we substituted the mid century philosophy of make do and mend for an almost primal craving for new stuff? At what point did it become unacceptable to be seen wearing the same thing twice, and WHY did that happen?
All of a sudden all of these questions flooded rather unpleasantly into my mind. I became intrigued by modern consumerism and its effects on people just like me. So I have decided to quit it, to sock it to the high street; to go on Hanger Strike. From July 1st I am giving up on buying new clothes, shoes, accessories, anything new FOR A WHOLE YEAR. I am turning to the clothes in my wardrobe , making do with what I have and mending anything that breaks. YIKES!!!!
This blog will document my journey, what I learn, my crises (of which there will doubtless be many), the friends that help me on the way and last but not least the outfits I wear and my quest to keep up with fashion.....
I'm sure my wardrobe is up to the challenge, the question is....AM I?????
All the best Sarah - am sure you will have prepared well! Hope you are going to post photos. And spend the spare time learning when to use apostrophes! Good luck - I managed a month last January ...
ReplyDeleteThanks! I am quite excited to have two followers already. I am going to post photos, just getting myself all ready to go at the moment. Setting up marvellous things like Flickr feeds and considering a dedicated twitter account for it etc. Preparations begin in earnest tomorrow with my last shopping trip....the list is LONG.
ReplyDeleteGood luck babe - rather you than me that's all I'm saying!!
ReplyDeleteI'm a shameless whore to consumerism the thought of a new season in the shops enters my brain and I can't remove it until I've bought half of it. But if you come out of this with some tips for how not to be a shopaholic them I'm all for it. Maybe you can help people like me afterwards!!?
Xx
OMG. I have four wardrobes full of clothes. I will follow your progress with great interest. Rx
ReplyDelete