Day 3: loss aversion kicks in

Its true what they say, one wants the things one cannot have. If you are on a diet, you inevitably crave pizza, chocolate and in my case fondant fancies, busy people crave time to stay still and bored people crave  a busy life. The poor believe that the world would be an infinitely better place if they were rich beyond their wildest dreams, despite a strong body of evidence suggesting excessive quantities of money are a one way ticket to rehab. And so it is that I find myself, one week after a shopping trip of mammoth proportions, with clothes in my wardrobe that I have yet to wear, worrying about not being allowed to shop.

Now I don't actually really want to go shopping, in fact I'm not sure I could afford to if I wanted to, but nevertheless, the fact that I have lost the option to shop is playing upon my mind. The learned scholars of the day describe what I am suffering from as loss aversion. The fear of losing something is, apparently, much stronger than the delightful feeling of gain. I struggle to determine whether this means that my sadness at not being able to shop outweighs the delight of purchasing a new item, however, if this is the case then I quake in fear of what the next year may hold for me.

Despite my increasing feelings of trepidation that I may have bitten off more than I bargained for, I do feel, for girls at least that shopping has come to represent far, far more than a mere purchase of a necessary item. The complexity of reasoning we apply to the shopping that we do and the 'savings' that we make along the way are quite incredible. Unfathomable in fact was the word used over dinner the other day. I hope to a certain extent to unravel the unfathomable along the course of this blog, to lay bare the reasons that we act as we do. In the meantime here is what I wore yesterday;

A pair of hollister jeans accompanied by a top I found in the inventory.

I would apologise for the half eaten curry in the corner of the picture, but I argue that it grounds the picture in the reality of the evening. Laura, Debbie and I found ourselves with no enthusiasm for the night aehad following an excellent takeout and whiled away our evening on the sofa watching Carrie and co in SATC series four. ACES. Sometimes the best Saturday nights are spent in with friends.